Key 9 Reasons Why Your Press Release Was Rejected

Below are some of the reasons why your press release was rejected. You may receive a general rejection reason like “Content does not meet our guidelines.” The list of 9 reasons below will help you identify the specific submission guidelines that you did not meet. We have started with the most common ones.

press release rejection reasons

1. Not Newsworthy

Journalists in our database will become frustrated if we keep sending them marketing material or personal opinions. They want announcements that they can share with their audiences on their news channels. Therefore, your press release should be newsworthy.

2. Too Late is not News

Your press release should be current, not about something that happened more than 24 hours ago. If it is not timely news, then it is considered an informational article, and those are typically written by internal media staff or submitted as sponsored content.

3. Duplicate Content

Do not submit similar press releases more than once. We may approve the most recent version and reject the other.

4. Business cannot Be Verified

We require businesses to submit press releases from company email addresses, not free email providers such as Gmail, Yahoo, ProtonMail, etc. Even when you submit from an official company email, we must verify that your company exists and is engaged in legitimate business activities.

5. Negative Content

We do not accept content that seeks to harm the reputation of any person or business. We do not have the budget for fighting defamation lawsuits in court.

6. Restricted Niches

We do not support press releases that contain content related to the following industries: alcohol, gambling, get-rich-quick schemes, and sexual content.

7. Grammar Issues

Take your time and carefully review your press release to make sure there are no grammar errors. Press releases should present factual, well-written information.

8. Using Inaccurate or Unverified Data

Any data or statistics used in your press release must be accurate and verifiable. If you are using external sources, they must be credible and reliable.

9. Spammy Anchor Links

We will not publish press releases that link to spammy websites or restricted niches mentioned above. Press releases should be written as announcements, not as a decoy for link-building.

You can always revise your press release to ensure it meets the guidelines above and resubmit it for review.

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