MCK Report On Most Popular Media Companies and News Websites In Kenya
Media Council of Kenya (MCK) survey report on the state of the media in Kenya. Data on the most popular media companies, news websites, and social media sites in Kenya. A full PDF of the report has been attached below the text.
Rank of most watched TV station in Kenya
Study findings on broadcast media (television).
- Citizen TV: 53%
- NTV: 5%
- K24 TV: 6%
- MAHIA TV: 3%
- KTN HOME: 3%
- DStv: 3%
- INOORO TV: 4%
From the respondents, Citizen TV emerged as the most watched TV station at 53% — an increase from 35% in the 2023 survey. Nuroo TV came in second at 6%, K24 and NTV were tied at 5%, both dropping from 11% and 7% respectively in the last one year. A new entrant into the space was DStv.
Most Trusted Media Outlets in Kenya
- Royal Media Services - 59%
- Kenya Broadcasting Corporation - 9%
- Standard Group - 8%
- Nation Media Group - 7%
- Media Max - 5%
- Online News Websites - 3%
- Radio Africa - 3%
- Cape Media (TV47, Radio 47) - 1%
- Others - 5%
Most popular Social/Digital Media Platforms in Kenya
- WhatsApp - 20%
- Facebook - 20%
- TikTok - 14%
- YouTube - 12%
- Instagram - 8%
- X (formerly Twitter) - 8%
- Messenger - 6%
- Telegram - 4%
- Snapchat - 4%
- LinkedIn - 2%
- Podcasts - 1%
- Blogs - 1%
- Other - 0%
Most Visited News Websites in Kenya
- Nairobileo.co.ke - 1%
- Mpasho - 1%
- Kenya Moja - 1%
- Ghafla - 1%
- Other - 2%
- The-star.co.ke - 2%
- Kenyans.co.ke - 4%
- Pulselive.co.ke - 5%
- Standardmedia.co.ke - 11%
- Nation.Africa - 13%
- Citizen.Digital - 20%
- Tuko.co.ke - 40%
Most listened radio station in Kenya
Study Findings - BROADCAST MEDIA (RADIO)
- RAMOGI FM: 3%
- RADIO 47: 4%
- RADIO MAISHA: 4%
- MILELE FM: 4%
- KAMEME: 5%
- INOORO: 5%
- RADIO JAMBO: 6%
- CLASSIC 105 FM: 7%
- Others: 9%
- RADIO CITIZEN: 12%
34% of Kenyans said they typically watch TV for 1 to 2 hours a day, 26% of respondents watch TV for 3 to 4 hours, while 24% tune in for 30 minutes to 1 hour. Nearly 84% of Kenyans spend under 5 hours a day watching television.
Best sources of information in Kenya
q2: Overall, which of the following do you use as your main source of news
- Newspapers: 1%
- Online news websites: 2%
- Family/friends/colleagues: 3%
- Radio: 26%
- Television: 33%
- Social media: 37%
Television remains the most consumed medium, with 26% of respondents reporting consuming it in the past week. Social media closely follows at 24%, while radio accounts for 23% of usage. These figures represent a decline from the 2023 survey, which indicated that 33% of Kenyans primarily consumed television content.
Social media has emerged as the predominant source of news for most Kenyans, indicating a shift in consumption habits and the increasing prominence of digital platforms. Nevertheless, television and radio remain the go-to channels for news dissemination, whereas newspapers, online news websites, and interpersonal networks are comparatively less utilized as primary news sources.